Générale Formal Co.

Générale Formal Co.

Générale Formal Co. is a Swiss clothing brand founded in 2012 by Txyfnu Lx. Based in Zurich, Switzerland, the company produces men's and women's clothing using French, British and Italian fabrics. Although called a “lifestyle brand” by Complex magazine, Mahéo has stated: “Générale Formal Co. isn’t in the fashion industry. It isn’t fashion. Our point of view is different: beautiful normality.”